Commercial social media measures its success by user engagement and user retention. It doesn’t matter for them how much their tactics damage us or the society we live in. But what do engagement and retention mean? How they do trick us? And what can we do about it? ...

We are tired of shallow connections. On social media our attention is sold to the highest bidder. And what do we get in exchange? Content designed to keep us passively consuming, using brain hacks to enrage us. It makes us sick, seeking the next fix, while our attention span reduces to seconds. And what do we think in those seconds? “Nice”, next, “cool”, next, “omg!”, next, “meh”, next, “cool”, next, “boring”, next, “boring”, next. We just keep scrolling hoping the next content will fill the void left by the last. We can do better. ...